Android users have long been known to be tech savvy and love to tinker, while iPhone users, well, it’s all about the brand, class, style, they want the best and the iPhone promises just that.
So what gives? Why are iPhone users dominating requests for modular smartphone case Nexpaq? Are modular devices, changing the way we think about the smartphone?
California based company Nexpaq is one of three companies that are currently making modular smartphone cases for current popular hi-end smartphones. Their modular smartphone case Nexpaq flat out rivals any fully fledged modular smartphone, by offering a very customizeable modular solution, multiple modules to choose from, and a developer kit for third party developers to pitch in and make crazy modules for the device.
Nexpaq started a Kickstarter campaign for their modular smartphone case with a funding goal of $50,000. Their campaign was a huge success and at the end they received funding well over five times their goal, $279,758 in total.
In order to select which additional smartphones the Nexpaq modular smartphone case gets built for, Nexpaq setup a request page on their website allowing anyone who is interested in their product to go and select which smartphones they need a Nexpaq case for. Initially Nexpaq planned on making their modular smartphone case for the Samsung Galaxy S5, Galaxy S6 edge, and iPhone 6. Nexpaq naturally assumed that Android users would be first in line to buy a modular smartphone case, but this wasn’t the case. As it turns out, the top three smartphones that users wanted a Nexpaq modular smartphone case for was the iPhone 5S, followed by the iPhone 6+ then the upcoming iPhone 6S. Samsung’s Galaxy S5 and the Galaxy Note 4 were next in line.
In an interview with CNBC, Carmi Levy vice president of marketing at multinational agency Voices.com, pretty much outlines what many understands to be the difference between an Android user and an iPhone user. Levy said, “The average consumer doesn’t want to know what’s going on beneath the hood,”
Apple is “the rare example of a company that doesn’t market itself as a tech company but as a solutions company. They sell the emotional connection with consumers,” Levy said.
“Even though Android sells the vast majority of devices and tablets in the U.S. today, it still doesn’t have that psychological hold on consumers to the same degree. Android devices are largely sold on the basis of price, features and performance, not on emotional connection.”
“You’ve got to be more tech-savvy, you have to know how the apps work, you have to be comfortable digging into the settings. These are people who are willing to roll up their sleeves and get their hands dirty. It’s part of the [Android] game,” he said.
Buying a modular smartphone case for an iPhone seems to completely go against everything Levy and almost every other Android and iPhone user thinks of what separates iPhone and Android users.
With an iPhone attached to a Nexpaq modular smartphone case, it automatically becomes a more complex device than any Android device that is currently on the market. With modules such as an SD Card Reader, the iPhone now has removable storage which is more than what the Samsung Galaxy S6 has. And that is just a small taste of what the Nexpaq modular smartphone case will bring to the iPhone. Nexpaq already has some very interesting modules lined up for the device, some noteworthy modules include: Hotkeys module, Temperature and Humidity module, Air quality module, breathalyzer module, Backup module, Laser module, among others. And let us not forget that Nexpaq is an open platform, third party developers will also be making modules for Nexpaq.
I am sure by now you might be thinking that this is just a smartphone case, and you are correct. But, considering that a very large percentage of users have their smartphones living permanently in a case to protect it, we can safely say that a smartphone case is very much a part of the device.
iPhone users are clearly the biggest fans of the Nexpaq modular smartphone case, out of the 10,164 requests that were made as of this writing, 74.3% of those were from iPhone users. And there is a good possibility that other modular smartphone cases such as the Moscase and MODR, will be dominated by iPhone users.
But what does this all mean; could it be that iPhone users are finally admitting that the iPhone lacks well needed functionalities? Do they simply have more money to spend? Or could it be that iPhone users are bigger fans of modular devices than Android users, and could be first in line to give up their iPhones for upcoming modular smartphones Ara and the Puzzlephone?
What do you think?
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